giovedì 20 febbraio 2020

The World's favourite colour project

World's Favourite Colour from G . F Smith on Vimeo.

Which is your favorite colour?
Can you tell why?

The World’s Favourite Colour Project is a world-wide investigation of the psychology of colour. The study is conducted by Colorplan and published by G.F Smith.

In 2017 a large group of people participated in a survey to assess what the most favoured colours would be. Do men have a different taste in colour compared to women? Is the preferred colour in Australia different from Japan? Do people from the Nordic countries prefer warm tones during a long and cold winter?

Have a look at the video..
I will talk about this project and my personal considerations in the next couple of posts


The World's favourite colour project - method
The World's favourite colour project - results
The World's favourite colour project - applications


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